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CSIA Blog
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Customer Marketing: A Customer Service and Marketing Synergy
- February 26, 2020
- Posted by: CSIA Editorial Team
- Category: CSIA Blog
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Customer marketing is a combination of programs and activities designed to manage customer retention. This includes loyalty, advocacy, participation and growth. It is a strategy that focuses on creating strong, long-term customer relationships.
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Announcing the 2019 International Service Excellence Award Winners
- January 26, 2020
- Posted by: CSIA Editorial Team
- Category: CSIA Blog, International Customer Service Standard, International Service Excellence Awards, ISEA
The 2019 International Service Excellence Awards celebrate organizations and individuals for their commitment to service excellence The Customer Service Institute of America (CSIA) is the body delegated by International Council of Customer Service Organizations (ICCSO) to manage the International Service Excellence Awards. These awards are recognized as the premier service awards around the globe. Organizations and
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7 Ways to Delight and Retain Your Customers
- January 16, 2020
- Posted by: CSIA Editorial Team
- Category: CSIA Blog
Did you know that it can cost up to 25x more for a business to acquire a new customer, than to retain an old customer? Not only that, repeat customers spend up to 67 percent more than new customers. Both customer retention and customer loyalty are incredibly important for the long-term success of a business.
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8 Examples of Effective Listening
- November 20, 2019
- Posted by: CSIA Editorial Team
- Category: CSIA Blog
In our previous blog post we went over some of the common obstacles to effective or active listening. Listening is not the same as hearing. Listening is an active process in which a conscious decision is made to really listen and to try to understand the underlying message of the speaker. Active listening implies that
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Overcoming the Obstacles to Effective Listening
- November 1, 2019
- Posted by: CSIA Editorial Team
- Category: CSIA Blog
In any customer service training or consulting context, effective listening is a main and very important topic. In this digital age, with the abundance of devices and their distractions, attention and listening is becoming more of a challenge. One of a customer’s main sources of frustration and reason for having a complaint, is when they