Who do you think is your customer? | Alternate Take


By: Dylan Wodrich, Social Media Manager, Customer Service Institute of America

As a child, my parents would always bring up the Golden Rule. “Treat others the way you want to be treated”. It’s such a simple statement, yet its important is so underrated as adults in the professional world. While it is the go-to rule for parenting around the globe, its importance in the professional world is astounding as well.

The statistics are all in the blog that Ms. Christine wrote. In short, Service Matters. There is a vast importance of reviews, star ratings… all of the things that you and I both probably use regularly when evaluating services and products to purchase. All of these reviews are in some way, shape or form, influenced by customer service. Some of the people could leave a review based on an exceptional (or unexceptional) customer experience. And, if we apply the theme of the Golden Rule to every situation, we can ensure that every customer interaction is exceptional.

A lot of people fail to remember their own reputation and what it stands for. It should be understood by most that very scowl, frown, scoff, and smirk carries just as much weight as a smile, laugh, or friendly gesture. What some people fail to remember, is that our own personal actions are very relevant to how people perceive our brand.

Back when I played lacrosse in high school, my coach always told us to have class when visiting our opponents on their home turf. Why? Because our team right there in that moment represented our school: the faculty, the education they provide their students, and type of individuals they help to shape. If we were to visit an opposing team and trash their field, use profanity, shout at their fans, etc., they would assume that everyone that comes from our school behaves the same way.

This applies to businesses as well. If you’re in a meeting with a potential client and you are acting rude, impolite, and inconsiderate, the person, based on associations, will then assume that everyone from your company is rude, impolite, and inconsiderate.

The solution is very simple. Treat others how you would want to be treated. If you do this, then no matter where you may stumble upon a customer (and as you have learned, your customers are everywhere), you can ensure that you will be putting your best reputation for yourself (and your brand) forward.

We hope you enjoyed week two of #whosyourcustomer. Be sure to share week two’s blogs with friends, family, and co-workers! Help to spread awareness of excellent service!

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