Five Ways to Get Your Business Involved in the Community


community involvement

Five Ways to get your Business Involved in the Community

– Post written by Dylan Woodrich

Getting involved in the community can provide numerous benefits to your business. It can build brand awareness, boost brand recall, cause consumers to develop a positive perception of your company, upon numerous other benefits. Below are five simple ways to get your brand involved in your community

little league

  1. Sponsor a Local Little League Team

Little league baseball teams often have local businesses and companies support and sponsor them. The brands that choose to sponsor a little league team will get their name printed on the back of the player’s jerseys. The more the parents see the name on the jersey while doing laundry, looking through pictures, etc., the more likely they will be to remember it. Also, aside from increasing brand awareness, the parents and players will appreciate being able to get new uniforms each year thanks to the sponsorship money.

  1. Sponsor Local 5k Runs/Walks

This is like the last one. However, while the sponsorship for the little league teams apply to the parents and players involved, this method can expand the reach beyond the city the event takes place in. If a brand sponsors a walk/run event for a good cause in a local area, they could be getting their name out to numerous people. Additionally, it is unlikely that smaller cities will have the means to host an event of this nature. This could result in people from those neighboring small cities traveling to participate in the event, which generates even greater reach. Once again, the more people who see the brand name and logo, the more likely they will recall your brand when need the product or service that you offer. Also, if the event is in order to raise money for a cause people are passionate about, such as Breast Cancer Awareness or to provide aide to the hungry, people may form a more personal bond to the brand. If you run a local ice-cream shop and a breast cancer survivor sees that you donated money to support a breast cancer awareness walk/run, then they may be more likely to support your store over the competition.


  1. Sponsor or Host a Pancake Breakfast or Spaghetti Dinner

This could be another excellent way to boost brand awareness and build a positive brand image. Discuss with city officials if there are any buildings available for use, such as a community center, and then host a pancake breakfast or spaghetti dinner to support a cause. The cause can be to donate part of the proceeds to support the construction of a new playground in the local park, or to support a local charity of your choice. Once the advertising and room rental are payed for, the goods to host the meals are relatively inexpensive, especially if bought in bulk. Once again, by associating a cause with the event, not only will you be building brand awareness and expanding your prospective customer list, you can also make a difference in your community.

  1. Host a Community Clean-Up

This is another relatively inexpensive way to get involved in your community while simultaneously building brand awareness. This can be as simple as cleaning up garbage surrounding a busy street, or taking a day to clean up a community park, forest preserve, or something similar. If you want to increase the likelihood people will come to your event, try offering some sort of promotion. If you run a retail outlet, it could be something like “5% off your total purchase”, or if you run a restaurant of some sort, you could offer free ice cream cones, appetizers, or a dollar amount off their total purchase. These coupons can then be distributed upon the guest’s arrival to the event, and you can advertise the event in-store. Not only will this help the community and wildlife by increasing cleanliness and decreasing the likelihood of animals choking and dying on garbage, you will also be able to increase brand awareness, and build a positive reputation for your business.

  1. Sponsor Your Local High School’s Booster Club

Many schools have booster programs, where they gather funds for their athletic and music programs. Some schools allow you to pay reasonable prices to advertise during football games, major school events such as dances, and other sporting events. This provides excellent exposure to parents, grandparents and relatives who support the school’s teams and players. By sponsoring the program, local fans will know that you care about the school and community, and you’ll also receive a fair amount of exposure to people that you may not have been able to reach before, including members from the neighboring cities visiting to compete.

Do you have another great idea to get involved in your local community? Comment below and join the conversation!



Author: Christine Churchill
Christine Churchill - Founder and CEO of the Customer Service Institute of America - Christine Churchill is a customer experience expert with a vast knowledge base from which to draw. She has worked with organizations from a variety of industries and encountered a multitude of management styles, training approaches, systems and technologies. This experience adds significant value and insight when developing customer experience strategy, showcasing opportunities for improvement, determining relevant customer metrics, relationship tools, and feedback analysis. Christine speaks at industry events and her customer service articles are used in industry publications. Christine worked as the Director of Learning and Development for the Customer Service Institute of Australia (CSIA), as well as one of their Senior Assessors for certification to the International Customer Service Standard and judge for the Australian Service Excellence Awards. Christine launched the Customer Service Institute of America in 2007 and is President of the International Council of Customer Service Organizations. The International Council of Customer Service Organizations (ICCSO) is the international body for member customer service organizations seeking to develop and promote international service standards and professional excellence in customer service. The Council is responsible for promoting the International Customer Service Standard (ICSS), professional individual certifications, and the International Service Excellence Awards.

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